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Core brands shine in preliminary 2008 data.
January 13, 2009
By: TOM BRANNA
Editor
With a targeted focus on skin and beauty care, Beiersdorf is continuing strong market performance in the current strained economic situation. According to preliminary figures for 2008, the company generated an 8% sales rise to $7.9 million. In particular, the consumer business segment lifted sales in 2008 to $6.8 million – a 8.6% jump from the previous year. “At 8.6%, sales growth in our core consumer business segment is squarely within the corridor we were aiming for at the beginning o...
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